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Privacy Policy

Your photos are personal. Here's what ETAPA keeps, why, who sees it, and how you take it back.

Effective 12 November 2026

  1. Who we are
  2. What we collect
  3. Why we use it
  4. Accounts and Google sign-in
  5. Uploading from your device or phone
  6. Google Photos
  7. ETAPA Intelligence (optional)
  8. Saved books, payments, printing and delivery
  9. Who receives your information
  10. How long we keep it
  11. Deleting your information
  12. Security and cookies
  13. Changes to this policy

Who we are

ETAPA BOOK (“ETAPA”, “we”) turns the photos you choose into printed photo books at etapabook.com. This policy explains what we collect, why, who receives it, how long we keep it and how you can have it deleted.

What we collect

  • Your account. Your email address and the name you give us. If you sign in with Google, we receive the basic profile Google shares: your name, email address and profile picture.
  • Your profile. The mobile or WhatsApp number and delivery addresses you choose to save.
  • Your photos. The photos you upload from your device or phone, or choose from Google Photos, with the details stored in them, such as when they were taken.
  • Your books. Titles, words, layouts and design choices you make or accept.
  • Your orders. What you ordered, the price, the delivery address and contact number, and the order's progress.

Why we use it

To run the service you asked for: to keep you signed in, store your photos and books, lay out and show your book, print and deliver your order, and answer you when you contact us. We also use limited technical information to keep the service secure, for example to stop too many uploads or sign-in attempts in a short time.

We do not sell your photos or personal information, we don't use them for advertising, and your photos are never used to train AI.

Accounts and Google sign-in

Sign-in is provided by Supabase, which holds your email address and sign-in details for us. If you choose “Continue with Google”, Google confirms who you are and shares your basic profile; we never see your Google password.

Uploading from your device or phone

  • Photos you upload are stored privately for your account and the book you add them to.
  • From your phone: the QR code opens a private, single-use link. It stops working if it isn't opened within 10 minutes, and uploads through it close after an hour.
  • Before you sign in: if you start a book without an account, its photos are kept for up to 48 hours. If you sign in within that time, they move to your account; otherwise they are deleted automatically.
  • Uploads that never finish are removed automatically within a day.

Google Photos

You can add photos from Google Photos. You choose them in Google's own Google Photos picker; ETAPA asks Google only for permission to see the photos you select there, and cannot see the rest of your library.

  • Each photo you select is copied, at print quality, into ETAPA's private storage for your account and the book you added it to. ETAPA uses these copies only to make, show, print and deliver your books.
  • The permission Google gives ETAPA is stored encrypted, so you don't have to connect again each time. The picking session at Google is deleted once your photos are copied.
  • Photos from Google Photos are never sent to ETAPA Intelligence or any other AI service, and are never used to train AI.
  • To disconnect Google Photos, remove ETAPA from the third-party connections in your Google Account, or write to support@etapabook.com and we will disconnect it for you. Photos you already added stay in your books until you delete them.
  • To delete copies you imported, remove them from your book and delete them from My photos, or ask us to delete them at support@etapabook.com.

ETAPA's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

ETAPA Intelligence (optional)

ETAPA Intelligence can look at a book's photos so ETAPA can ask you better questions about the book, suggest titles that fit it, and arrange its pages. You decide for each book separately, and nothing is sent unless you agree. If you choose “Continue without”, your book is made in the same way from all your photos.

  • Before you agree, the consent screen names the AI provider that will receive the photos and which photos are included. If the provider or the photos included change, we ask you again before any more are sent.
  • Eligible photos are the ones you add to that book from your phone, your computer, My photos or a previous book. We send smaller copies (no more than 1024 pixels on the long side) with location and camera details removed.
  • Photos from Google Photos are never sent.
  • Once you agree for a book, photos you add to it later are analysed automatically. A photo already analysed for one of your books is reused for your other books where you have agreed, and is not sent again. Turning on ETAPA Intelligence never sends the rest of your photo library.
  • What is noted: how many people appear in a photo (never who they are), the scene, visible occasion cues such as a cake or a classroom, and photo quality. ETAPA asks you what the photos mean; nothing noted is printed in your book.
  • To turn it off for a book, go to My profile. That stops sending its photos and deletes what was noted about them for that book, including any answer still on its way back. Your photos, the book itself, and what was noted for your other books that use ETAPA Intelligence stay.
  • The AI provider handles the copies under its terms for paid business use. ETAPA never uses your photos, or anything noted about them, to train AI.

Saved books, payments, printing and delivery

  • Your books are saved in your account so you can come back to them.
  • Online payment isn't switched on yet, so we don't collect card, UPI or bank details at checkout.
  • When you order, the print files for that book go to our print shop, and your name, delivery address and contact number go to the courier who delivers it.

Who receives your information

  • Google Cloud hosts ETAPA and stores your photos and books, in India.
  • Supabase provides sign-in.
  • Google, if you sign in with Google or use Google Photos.
  • The AI provider named on the consent screen, only for books where you turn on ETAPA Intelligence.
  • Our print shop and courier, only for the books you order.

How long we keep it

  • Your photos and books: until you delete them, or until your account is deleted.
  • A book started before signing in: up to 48 hours unless you sign in.
  • Unfinished uploads: removed within a day.
  • ETAPA Intelligence notes: deleted when you turn it off for that book.
  • Order records: kept after your account is deleted, as part of our order history.

Deleting your information

You can delete photos and books yourself at any time. To delete your account, write to support@etapabook.com from the email address you sign in with. We then delete your photos, books, saved addresses, ETAPA Intelligence notes and your sign-in account.

We keep the record of orders you placed. We can't delete an account while one of its orders is still being printed or delivered; we'll do it once that order is complete.

Security and cookies

Your photos are stored privately and shown to you through short-lived links. Connections to ETAPA are encrypted, and the Google Photos permission is stored encrypted.

We use cookies only to keep you signed in. We don't use advertising or analytics trackers.

Changes to this policy

If we change this policy, we'll update it here and change the effective date.

Questions?

Write to us at support@etapabook.com and we'll get back to you.

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